Taps into the first two stages of the buying process by raising awareness of solutions and educating consumers about a product they may have never considered before.
Quantify patterns in communication in a replicable and systematic manner. One of the key advantages of this research method is to analyse social phenomena in a non-invasive way, in contrast to simulating social experiences or collecting survey answers.
Create or draw original work which is relevant to a specific topic or message you wish to communicate. It encompasses online marketing and usually focuses on animated graphics, texts, videos and audio, depending on the message and the target audience.
Store/save information that can be retrieved based on its content for future reference and use.